Why Should You Subtitle Your Videos On Social Media?

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different social media platforms

There’s no denying that video is set to be the dominant content format on social media. There are numerous reasons why using videos with subtitles on social media is a surefire way to improve your social media marketing results. If you’re not currently including this in your marketing strategy, then you need to change your approach.


Videos help you to engage with your audience, increase brand awareness and build trust. However, if you want to get the most out of your video content, then it’s important to make sure that it’s easy to understand for everyone. This means having subtitles and captions in different languages so that people can understand what your video is about even if they don’t understand the language spoken in it.
In this article, we talk about why you should subtitle your videos on social media.

Reasons and Advantages of Subtitling Videos on Social Media

Subtitles are a great way to get your message across. They can be used in many different ways, including, social media videos, mobile videos, webinars, live events (like conferences or seminars), and advertising videos (e.g., commercials).
Here are some reasons and advantages of subtitling videos on social media:

More likes and Comments

The more people can understand what you’re saying, the more likely they will watch it all the way through. This leads to more engagement with your content, which helps you build an audience base and get more exposure for your brand to enhance the average engagement rates.

Better SEO

If your video has subtitles, it can rank higher in search results than videos without subtitles. Subtitling has always been a good practice. It helps the search engines to index the videos easily. Subtitles make your videos SEO-friendly so that search engine bots can easily index them without any problem.
This will help you rank higher on Google search results pages when someone searches for relevant keywords related to your business or industry.

Improve Engagement rate & Reach more People

Subtitling is also a great way to increase your reach on social media platforms. You can get more likes and comments as well as increase your engagement rate by subtitling your videos. Subtitles allow you to reach more people, especially if you have a video in a language other than English.

More Views

If you use subtitles for your content then you can get more views for your videos because many viewers don’t understand English and they can’t watch the video without subtitles. Subtitles help those viewers to understand your videos and make them watch them till the end without missing any point which is made in that video.

Easier understanding

Captioning and subtitling are a great ways to ensure that your videos are understood by everyone. Subtitles make it easy for people who don’t understand the language you’re speaking or can’t hear well enough to hear you. Subtitles allow individuals who don’t speak the same language as you to enjoy your video content. With so many people watching videos online, not everyone has the same level of hearing ability or understanding of English — which can make it difficult for them to understand what you’re saying in your videos.

More Accessibility

Subtitles are a great way to make your video more accessible. Video subtitles are an extremely effective way to increase the visibility and accessibility of your videos on social media.
You can add subtitles and captions to any video you create on YouTube, Facebook, Instagram, and more. And if your video is already out there in the world, you can easily add them later too. Here we talk about the importance of using subtitles and captions on some social media platforms including Youtube, Instagram, Facebook, and Pinterest.

Importance of Subtitles on YouTube Videos

Let’s face it, creating high-quality YouTube videos is not as easy as Instagram stories. If you want your video to be taken seriously and rank high on YouTube, you will need attention-grabbing content, professional voice acting, and subtitles so people can understand what you’re saying.
YouTube videos teach us more than universities! They’re rich with information. But the thing is, sometimes you may not understand everything that the video is trying to tell you or miss out on some important information. That’s why subtitles are so great, they enable you to know all the important features and details about videos.
Here are some reasons why you should use subtitles and captions on YouTube:
1) Improve engagement levels by making videos accessible for all users
2) Increase SEO rankings by improving user experience (UX)
3) Drive more traffic to your website or landing page by increasing organic search traffic

The impact of subtitles on Instagram videos and reels performance

Instagram is a great platform for video content and it’s very easy to post on Instagram. You can use it to share your video content with people around the world without worrying about language barriers or making sure that everyone can understand what you’re saying.
Caption and subtitling on Instagram is an important tool for brands and businesses that want to communicate with their highly engaged audience. This social media platform has a huge audience, with more than 800 million monthly active users. It’s become one of the most effective ways for companies to reach customers and potential clients.

The benefits of adding subtitles to videos on Facebook

Facebook has become such an important tool for businesses that most companies have a dedicated team that manages the company’s page on Facebook. These pages can be used to post content about the company’s products or services as well as advertise them through sponsored posts or boosted posts.
However, one thing most brands overlook when using Facebook is subtitles on their videos because many people don’t understand English very well. Especially if they are non-native speakers or if they have hearing disabilities such as deafness or partial hearing loss.
You’ll get higher rankings in search engines when people search for videos with subtitles in their native language.
Here are 6 reasons why you should subtitle your videos on Facebook:
1) You can reach a wider audience.
2) Your viewers will appreciate the effort you put into making the video accessible to them
3) It makes your videos more shareable and gives them longevity
4) It’s easier for users to find, share and react to your content
5) It helps with SEO
6) It boosts sales and increases conversions.

The necessity of using videos with subtitles on Pinterest

Pinterest has an estimated 675 million monthly active users, and a growing number of buyers who are spending billions of dollars. It’s also one of the best places to share videos with subtitles.
The Pinterest audience consists of mostly women, with 80% of its users being female. These users are also very active on the site, spending an average of 15 minutes per visit.
Pinterest is a great place to share videos, especially if they’re educational or instructional. Videos with subtitles are more likely to be watched by your target audience and can help you reach more people outside of your current network.

Introduction of our video subtitling company (Deskdub.com)

Now that you’re familiar with the importance of adding subtitles to your videos, here are our platforms that allow you to subtitle your videos.
We are a video subtitling company that provides subtitling and captioning services to businesses and individuals, as well as translating videos into different languages and subtitling them.
Our wide range of clients includes online content creators, bloggers, small businesses, startups, entrepreneurs, and more.
We strive to offer the best service possible at an affordable price. We know how important it is to reach as many people as possible so we make sure our customers get the right subtitles for their videos.
You can contact us through our website at info@deskdub.com.

Last Words

We hope this article gave you a good idea of why you should subtitle videos on social media. If you liked this article, do not hesitate to share it with people who might be interested in it.