Nowadays, We are in the age of technology which means that people are going to live more comfortably. They want to receive everything with one click.
People across the world are engaging with content constantly, and they all have different needs, lifestyles and ways of accessing video and streams. By using captions, you can reach all of them! And that’s not the only benefit.
In this article I’m going to tell you why captions are important.
Make your content more understandable (without sound)
Have you ever heard the saying “couldn’t hit the side of the barn?” Well, there are a lot of ways for content to go wrong, but if you can at least understand your audience, at least you’ll hit the barn. Maybe not the target, but at least the barn.When you are walking in the street, standing in public transportation, or in a quiet place where you can’t play the sound,captions help people engage easily.
We don’t always want to hear blaring sounds from our devices.Captioning makes videos and streams easier for audiences to watch, wherever they are, and whatever they’re doing.
According to researchers, 83 percent of media consumers in the US watch video with the sound turned off. And not only that – 80 per cent of people are also more likely to watch an entire video when captions are available.
Captions make viewing easier. It’s a clear reason to caption your content.
Raise audience attention and perception
According to the fact, videos with captions have a longer viewing time. These longer viewing times not only help you get your message across, but they can also make your content perform better on search engines.
A study of Michigan State University shows that “captions are beneficial because they result in greater depth of processing by focusing attention, reinforce the acquisition of vocabulary through multiple modalities, and allow learners to determine meaning through the unpacking of language chunks.”
Furthermore, students who are learning English as a second language have found it too beneficial to improve their reading skills. It can provide learning readers with more exposure to the written word .
Captioning have some benefits for viewers,like:
Clarifies difficult language,poor audio, and complicated information in the video helps to improve brand recall, verbal memory, and overall comprehension.
Improves video SEO by providing a text version of a video for search engine bots to crawl.
Increasing video usage
Nowadays, there’s more video uploaded to the web in one month than television has created in the past thirty years.Because of the popularity of video, organizations and companies are turning to it for their marketing efforts.Undoubtedly, video can enhance SEO and brand recognition, and captions improve its ability to do so.
Adding closed captions is another proven way to make your videos searchable.Once someone finds your video, you want them to keep watching. The importance of captioning lies in its ability to make video more accessible in numerous ways.
Over five per cent of the world’s population has significant hearing loss. Within the U.S., 48 million people are d/Deaf or hard of hearing. Globally, there are 466 million people with disabling hearing loss, that’s 6.1% of the world’s population.
Captions will support your audiences that are deaf or hard-of-hearing to follow your content. And the more accurate and detailed the captions are, the better.
While we’re on the subject, other important ways to improve the accessibility of your video content include transcription and audio description. These are important avenues to explore if you value accessible content.
What is Close caption and open caption
Open caption is the time when you have no choice to turn it off and it is part of the video.
On the opposite side, Close captions are those that you can turn it off or on with the click of the bottom. It’s up to you. they can greatly increase the experience for viewers whose native language is not English.
If you want to know which one is better for your video content, you can read the article about Subtitles and Captioning.
Video content (changes and advantages)
Video content has been changed in particular. Videos were limited to television programming and physical video files like tapes and DVDs. Today, people are creating video content more than ever by means of the smartphones in everyone’s pocket.
many are use the internet and share on platforms like Youtube and Instagram. Besides, if you want to produce an international product or teach what you are expert in it, the best choice is to publish your video content on social media.
How can you use caption for videos
There is an easy way in Deskdub to download captions, go to deskdub then choose the captioning section.
Just follow these steps:
Upload your videos or audios.
Your videos transcribe and translate in just minutes.