Video marketing is one of the most incredible ways to be known by the world. In fact, videos are 73% of all online traffic in 2016 . And by now it is more than 80%. Through the Covid pandemy creating video content has increased dramatically. We can see videos on different websites or on social media such as YouTube or Instagram.
If you want to create video content or you have just started to do so, you need to know some tips to make a professional video. especially if you aim to show your videos to the world. If you want to have audiences from different countries you will need to translate your video content. In another blog I have mentioned 6 reasons why translating video content is worth it. So you should read it as well.
In this article I’m going to tell you some tips to create a Professional looking video for publishing on social media or on your website. so stay tuned.
Build A Story For Your Video Content
Story is everything! people encounter too much content in a day. If you want to attract your audience’s attention, you have to do a different thing and be so creative. Or you have to tell a sorry. or a better way! You can be creative and storytelling at the same time. and this is the formula for incredible video content.
You might ask how to tell a good story? A good story starts with a problem and describes how the problem will affect people’s life or your life. Then you have to talk about the solution. It is that simple. People love to hear a story that the hero will win at the end and you need to make your audience the Hero. and introduce yourself or your brand as the guide in this story.
So think about how you can solve a problem and become the guide for your heroes.
Globalize Your Video Content
When you want to grow your audience globally, you’ll have to consider some little tips; because creating video for the world is more complicated than creating video for your own culture and language.
When people with different languages want to watch your video, they will understand the video based on their own culture. So you have to know what is better to say and what is not. and also you have to use simple phrases and words in your video So when you want to translate the video, less misunderstanding will happen.
I have explained more ways to create videos for global audience:
You Don’t Need To buy Expensive Camera At First
Don’t stress hard about buying a new camera to take your videos. you just need to start with everything you have! At first you don’t need a professional camera and your mobile phone camera will do the job. or you can borrow from your friends but don’t put yourself in trouble for buying a new camera; because at the beginning you need to test other options and then go to the next step to be more professional.
Put Your Best 8 Seconds First
The first 8 seconds of a video is the best time to capture the viewer’s attention and let them know what they will expect from the rest of the video. Fortunately for video producers and scriptwriters, this isn’t necessarily an unpleasant thing. many viewers will click off from your video in as long as it takes to have a sip of coffee if their attention wavers. The “why” of your video is the key that your audience will benefit from your product or service.
Choose the Right Run-Time
As a role, videos that are 2-4 minutes long play the best role and will have more people watch to the end. But if your video is extremely engaging, time is not as critical an element.
Keep in mind that the length of a video generally fluctuates depending on which stage of the marketing funnel you’re creating content for. The lower down within the funnel you go, the longer your video content can be.
Translate Your Video Content
To translate your video content you have to trust a good company. Deskdub as a video translator software can translate your videos automatically from English to over 50 languages. The translation happens online with the AI technology in a few minutes. your videos will be translated by software so you change the translation yourself. We will give you this authority to change the subtitles in your own way.
you can try free demo now:
Best video marketing software for beginners
Powtoon is an easy tool that helps you to make creative presentations and videos. It considers the value of video marketing. So you can use it to engage the viewers easily and turn simple videos into professional ones. This P.C. software is affordable and provides great service.It offers drag and drop functionality that makes the process a bit interesting.
You can give this software a try to learn more about it.
This website helps you to create a unique approach to video marketing. Check out the website to find out the creatine tools. It claims to be the world’s simplest video maker.Biteable provides a variety of video templates and adds the text/sound you want.
Whether you’re sending out a message to customers about the impact of a disaster on your business or trying to onboard employees, this software can help. You can use some of the features for free but with Biteable watermark. This click-and-drag program has free features, with paid plans starting at just $15 per month.