Definition of Video marketing
Video marketing is a type of content marketing that is used as the main form of creating collateral.
Video marketing is using video to promote and educate your target audience.
It is also used to increase brand awareness and social engagement, allowing you to reach new and bigger audiences.
Video is useful at every stage of the marketing funnel: from awareness at the very top; consideration and conversion
This article is a guide for video marketing. In this article you will learn everything you need to know to jump head first into video marketing.
I want to tell you how to use video marketing to grow your business.
Reading the article How to Globalize My Video Content can help you more to create the best content.
How video marketing works
Video marketing is powerful no doubt. and a lot of it has to do with accessibility. We watch videos on our computers, mobile devices, and TVs.
if you go to some metropolitan area like NY ,Hong kong or wherever , you will likely see videos playing on billboards.
In a 2018 study, it was reported that 85% of US internet users watched online video content every month.
In the last 10 years, two important video trends have emerged.
- Demands for videos have risen.
- The cost of video production has decreased.
Benefits of video marketing
IN 2017, 63% of businesses used video as a marketing tool.
In 2018, that number rose to 81%. and In 2019, 87%.
A report from Hubspot Research shows that 54% want to see videos from brands, which is higher than any other content type.
Videos allow you to demonstrate concepts faster and more clearly. To illustrate that, as you are watching a video you are using your both sense of hearing and sight, creating a rich learning experience. whereas text-based content limits you to just sight.
Videos allow you to create personal connections with viewers. Creating that effect through a blog post is much more challenging.
You can reach audiences in place like youtube, where video is the only way to play the game.
For these reasons, Video marketing doesn’t mean you have to create shows. now as powerful as video can be you will need to create them:
- Resonate with your target audience
- Ideally feature your product and services
If you want to be able to create great video marketing follow these 4 steps:
#step1: Define your audience
Knowing who your audience is in terms of gender, age, profession, interests, or other information you can get, can help you shape the format and content of your videos.
You should know who your customers are, what their problems are, how they found you and why they chose youIf you don’t have any customers you can use audience research tools like Facebook Audience Insights. you ll need a facebook ads account and it’s totally free.
#step 2: Define a primary objective
- Brand awareness: people should realize that you exist. Viewers should know your brand name and what product you have.
- Education: educational Videos are like the ones which are published on Youtube.
- Entertainment: you can educate people while they are watching TV shows or series.
#step 3: Create content
choosing your favorite content is totally up to you, and you are the one who decides what to produce.
Challenges of Video Marketing
you may face some challenges and should be able to handle it.
- Standing in front of a camera could be unpleasant for some.In fact, they must try to raise their self confidence. Besides, using some tips can make it easy for them.
- One point you need to pay more attention is to make your video content in English and it is not important if you are not native speaker or you have your own language accent. because the ones who are watching your videos are not specifically native speakers. So if you want to start creating video content but you have an accent, don’t bother about it and start doing it.
If your content is good, you’ll find your audience.
In this condition, Captioning video is a way to help your audiences to understand all the video content.
You can Add Closed captions to your video to be more accessible to your viewers.
Promoting Your Videos
Once you come to the promotion stage, you’ve already invested an oversized amount of your time and energy to form your videos. The last item you wish is for all of your efforts to travel to waste when hardly anyone views them. to create your investment worthwhile, as many folks as possible have to view and (ideally) share your videos.
In fact, there are some ways you’ll be able to promote your videos which will also enhance your other marketing efforts.
Video Content Creating Tips For Beginners tells you some tips to create a Professional looking video for publishing on social media or on your website.
SEO video marketing
The first place to use your videos is on your website. This is often important because video can improve your SEO. Once you have videos, users spend longer on your site and share your pages more (giving you backlinks). Google uses these as indicators that your site is prime quality and is providing users with the knowledge they need. This results in higher rankings in search results.
In times of publishing your video content, you probably need to caption or transcribe contents. In Deskdub we can do all services that you desire with perfect quality.
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