5 Benefits of Transcribing & captioning Podcasts – How to grow your podcast audience

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Benefits of Transcribing & captioning Podcasts - How to grow your podcast audience with deskdub

Podcasts are so fun and useful. And podcasting has a lot of benefits for you as a content creator or as a brand. There are many podcasts provided by different people around the world in different languages. With over 700,000 shows and 229 million episodes available to listen to, there’s no shortage of content for your ears. There are various topics for podcasts, like: life experience, teaching lessons, stories, biographies, novels, audio books etc. 

You can easily create podcasts too. Here we are going to talk about a way to grow your podcast audience. And that is transcribing and captioning your podcasts. So stay tuned.

Transcribe audio and podcast to text

Transcription is the process of translating audio into readable text either onscreen or in script format. Typically, this process is seen on television or live broadcasts but any recorded audio can be turned into easy to read text.

So this is the definition of transcribing audio to text.  Now let’s see why it is good to transcribe our podcasts. What are the benefits and how you can do this.

 Here are 5 reasons to transcribe your podcast :

translating and captioning and transcribing podcasts online - benefits of caption

1. Grow Your Podcast Audience

By adding transcriptions to your audio and podcast you will allow more people to have access. Hard of hearing people can read your transcription but can’t listen to your audio. Over 5% of the world’s population – or 430 million people – require rehabilitation to address their ‘disabling’ hearing loss (432 million adults and 34 million children). It is estimated that by 2050 over 700 million people – or one in every ten people – will have disabling hearing loss.

Let’s see more numbers that are published on WHO:

  • By 2050 nearly 2.5 billion people are projected to have some degree of hearing loss and at least 700 will require hearing rehabilitation.
  • Over 1 billion young adults are at risk of permanent, avoidable hearing loss due to unsafe listening practices.
  • An annual additional investment of less than US$ 1.40 per person is needed to scale up ear and hearing care services globally.
  • Over a 10-year period, this promises a return of nearly US$ 16 for every US dollar invested.

In conclusion, if you don’t transcribe your audio or podcast you will lose a majority group of people around the world. 

2. Transcribing Podcasts Boosts Your SEO

Because podcasts only contain audio and not any description, a major issue with podcaster’s is their inability to promote their content outside of podcasting.  Tom Webster, Senior Vice-President at Edison Research suggested that “there’s never been a mainstream effort, ever, to explain what a podcast is and why you’d want one.” This dilemma can be harnessed to your advantage.

So by transcribing your podcast you can solve this problem and make your podcast content readable for search engines such as Google. In this way people who are searching for the subjects relevant to your content can find your podcasts in the search results due to your transcriptions.

translating and captioning and transcribing podcasts online - benefits of caption

3. Nowadays People Want to Read

I want to tell you an important fact: people want things to be easy. And this is what a good transcription does for your podcast. When you add transcription to the podcast, people will know if they didn’t hear a part of it; they can easily see the phrase on the screen. 

Also sometimes people just want to read, not hear. You can give them the options to your audience to either hear you or read your content. 

4. Enhance User Experience By Adding Captions To Podcast

Sometimes people want to follow your story line (I mean podcast) everywhere. But they can’t listen to your audio because of the crowd or whatever. 

 Transcriptions or captions can help them through this. People can easily read your captions and follow your podcast content. 

5. Transcribing Your Podcast Makes It More Likely To Share

A podcast transcript often helps you to link to a broader audience. A text file can be accessed everywhere, unlike audio files. Learning needs no headphones or a private room, thus text files are the way to send the message to the biggest base of millions. You will also build forum posts, e-mails, infographics, and other insightful material by writing your show. Moreover, converting into other languages is much simpler. Although, you can still give it a try yourself, particularly if you have a very small budget that cannot afford it. But you can also collaborate with a professional podcast transcription service to do it for you at very affordable rates with quick turnaround time.

translating and captioning and transcribing podcasts online - benefits of caption

How To Transcribe A Podcast?

You can transcribe podcasts in different ways; but the easiest and fastest way is using a platform to generate transcriptions and captions automatically and online. You don’t have to type all your words by yourself. We are here to help you.

Deskdub Podcast Transcription Service (Online Software)

Deskdub as an online platform for captioning and subtitling videos, can transcribe your podcast. Transcription can be like a text file which contains the whole content. Or you can order captions to be added to your podcasts. It is easy and fast. You can try our free demo:

translating and captioning podcasts and audio files

Podcast Translation Service (How To Translate Podcast)

You can even translate your podcast to draw even more attention from people around the world. As you might know captions and subtitles are 2 different things. Captions are used for the scripts with the original language of the audio but Subtitles are the translation of the audio or video into another language. The thing that caption and subtitle have in common is that they are both shown on the video or audio screen.

Deskdub has created an automatic video and audio translation software which translates audios and videos from English into any language (+50 languages). so you can add captions and subtitles automatically just by uploading your audio file.